Templates and Brand Kits
Create and apply a Brand Kit
Define your brand once and apply it to keep email consistent.
Who this is for: Brand owners and workspace admins.
Last updated
A Brand Kit captures your identity - colors, fonts, logos, voice, footer rules, and social links - so every template starts on brand. Brand Kits are workspace-scoped and move through a draft → ready → archived lifecycle.
- 1
Create a Brand Kit
Go to Brand Kit in your workspace and create a new kit.
- 2
Fill in identity and visual system
Add colors, fonts, and upload logo assets. Assets are private and validated on upload.
- 3
Set footer and social details
Define footer rules and social links once so they’re consistent everywhere.
- 4
Mark it ready
A kit becomes
readyonly after it passes validation; you can then set it as the workspace default. - 5
Apply it to templates
Assign the kit to a template so the editor resolves its tokens.
Memo surfaces contrast warnings for CTA, body, and footer colors. These are advisory and help your email stay readable across clients.
Expected result
A ready Brand Kit is applied to your templates.
Common mistakes & troubleshooting
- A kit can only be set as default when it is
ready. If readiness fails, resolve the validation messages first. - If a brand asset will not display, see Why is an asset unavailable?.