Guide
Email Brand Kit: How to Keep Every Send On Brand
What an email brand kit is, what belongs in it, and how it keeps a whole email program consistent.
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An email brand kit is the single source of truth for how your brand shows up in email - colors, type, logos, voice, and footer. It turns “please match the brand” into something the tooling enforces automatically.
What belongs in a brand kit
- Color roles: background, text, and call-to-action - not a loose pile of hex codes.
- An email-safe font stack and a clear type scale.
- Logo and image assets, stored privately and reused everywhere.
- Footer rules: address, unsubscribe placement, and social links.
- Voice notes so copy sounds like you, too.
Why a kit beats a style guide
A style guide describes the brand; a brand kit applies it. When the kit is wired into the editor, the on-brand choice is the default choice - no one has to remember the hex value or where the unsubscribe link goes.
Keep it honest with checks
Even a great kit needs guardrails. Contrast warnings keep CTAs readable; preflight confirms the footer and links are right before a send.
Where Memo fits
Memo’s Brand Kits are workspace-scoped, validated, and applied to templates so every campaign starts on brand. See the Brand Kit glossary entry for a quick definition.
Frequently asked
- What is an email brand kit?
- A reusable definition of your brand for email - colors, fonts, logos, voice, and footer rules - applied to templates so every send stays consistent.
- How is a brand kit different from a template?
- A brand kit defines your identity; a template is one design that uses it. Many templates can draw from a single brand kit.