Preflight and Quality
Why does my countdown not update in the inbox?
The countdown shows the same numbers every time you open the email, or it looks frozen after send.
Last updated
Why this happens
Memo supports multiple countdown modes. A static timer snapshot captures the time remaining when the email HTML was generated - it will not tick forward after you send. A live image countdown refreshes when the recipient opens the message, but only when your plan, workspace settings, and the recipient’s client allow the image to load.
- The block is set to static snapshot or deadline banner (not live image).
- Images are blocked or cached aggressively in the recipient client.
- The deadline or timezone was configured incorrectly.
How to fix it
- 01Open the countdown block and confirm the mode matches your intent.
- 02For a ticking timer after send, switch to live image mode if your plan includes it.
- 03Double-check the end date, time, and timezone against your offer terms.
- 04Re-export or create a new version after changing the block.
Even live images depend on the recipient loading remote images. Always pair urgency copy with a clear call-to-action and accurate deadline text.
Didn’t solve it? Account-specific issues are best handled by our team directly.
Email hi@memo.lyRelated