New Product Launch Kit
Hero-first launch layout with product grid, social proof slot, and a single primary CTA.
What's included
Built for ecommerce teams introducing one flagship SKU. Includes a subject line pair, hero block, and preflight checklist tuned for product announcements.
Subject pattern
Just dropped: {{ product.title }}
Preheader: The latest from {{ shop.name }} is here.
Add product details to the hero block in Memo, run preflight, and export HTML to your ESP.
Kit contents
template
Launch hero template
Full-width product hero with supporting detail rows.
block
Shipping cutoff module
Order-by and delivery-by dates with disclaimer - pair with sale sends.
block
Dynamic product row starter
Repeat row with item_* merge keys - map to your ESP product loop.
block
Product feature grid
Reusable three-up product block for secondary items.
subject line
Subject + preheader pair
Placeholder tokens for product and shop name.
checklist
Launch preflight checklist
Placeholder links, alt text, and CTA destination checks.