---
title: "Why does my countdown not update in the inbox?"
description: "Understand static snapshots versus live countdown images in email."
canonical: "https://memo.ly/help/why-does-my-countdown-not-update-in-the-inbox"
updated: "2026-07-31"
---

# Why does my countdown not update in the inbox?

Understand static snapshots versus live countdown images in email.

## Symptom

The countdown shows the same numbers every time you open the email, or it looks frozen after send.

## Cause

Memo supports multiple countdown modes. A **static timer snapshot** captures the time remaining when the email HTML was generated - it will not tick forward after you send. A **live image** countdown refreshes when the recipient opens the message, but only when your plan, workspace settings, and the recipient’s client allow the image to load.

- The block is set to static snapshot or deadline banner (not live image).
- Images are blocked or cached aggressively in the recipient client.
- The deadline or timezone was configured incorrectly.

## Resolution

1. Open the countdown block and confirm the mode matches your intent.
2. For a ticking timer after send, switch to live image mode if your plan includes it.
3. Double-check the end date, time, and timezone against your offer terms.
4. Re-export or create a new version after changing the block.

> Even live images depend on the recipient loading remote images. Always pair urgency copy with a clear call-to-action and accurate deadline text.

## Related
- [Use video, table, and countdown blocks](https://memo.ly/docs/use-video-table-and-countdown-blocks.md)
- [Glossary: Countdown block](https://memo.ly/glossary/countdown-block.md)
- [Why is preflight blocking my email?](https://memo.ly/help/why-is-preflight-blocking-my-email.md)

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