---
title: "Email Intent"
description: "A classification of what an email is for (for example, an announcement or a transactional message), used to tune quality checks."
canonical: "https://memo.ly/glossary/email-intent"
---

# Email Intent

A classification of what an email is for (for example, an announcement or a transactional message), used to tune quality checks.

## Why it matters

Intent lets preflight apply the right expectations to the right kind of email.

## Example

A transactional receipt is checked differently from a marketing announcement.

## See also

- [preflight](https://memo.ly/glossary/preflight.md)
- [quality-profile](https://memo.ly/glossary/quality-profile.md)

## Related
- [Understand Email Preflight](https://memo.ly/docs/understand-email-preflight.md)

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