---
title: "Countdown block"
description: "An editor block that highlights a campaign deadline with a banner, static timer snapshot, or live updating image on eligible plans."
canonical: "https://memo.ly/glossary/countdown-block"
---

# Countdown block

An editor block that highlights a campaign deadline with a banner, static timer snapshot, or live updating image on eligible plans.

## Why it matters

Deadlines drive urgency, but email clients differ in how they load images and cache content - choose the mode that matches your send workflow.

## Example

An “Offer ends in” banner above a shop-now button for a flash sale.

## See also

- [video-block](https://memo.ly/glossary/video-block.md)
- [preflight](https://memo.ly/glossary/preflight.md)

## Related
- [Use video, table, and countdown blocks](https://memo.ly/docs/use-video-table-and-countdown-blocks.md)
- [Why does my countdown not update in the inbox?](https://memo.ly/help/why-does-my-countdown-not-update-in-the-inbox.md)

[View HTML version](https://memo.ly/glossary/countdown-block) · [Glossary](https://memo.ly/glossary)