---
title: "Brand Kit"
description: "A workspace-scoped definition of your identity - colors, fonts, logos, voice, footer rules, and social links - applied to templates."
canonical: "https://memo.ly/glossary/brand-kit"
---

# Brand Kit

A workspace-scoped definition of your identity - colors, fonts, logos, voice, footer rules, and social links - applied to templates.

## Why it matters

A Brand Kit is the single source of truth that keeps every email on brand without manual copying.

## Example

Apple’s Brand Kit sets its blue accent, display font, and footer address so all campaigns match.

## See also

- [asset](https://memo.ly/glossary/asset.md)
- [template](https://memo.ly/glossary/template.md)
- [reusable-block](https://memo.ly/glossary/reusable-block.md)

## Related
- [Create and apply a Brand Kit](https://memo.ly/docs/create-and-apply-a-brand-kit.md)
- [Email brand kit](https://memo.ly/email-brand-kit.md)

[View HTML version](https://memo.ly/glossary/brand-kit) · [Glossary](https://memo.ly/glossary)