---
title: "Asset"
description: "A private, workspace-scoped file - usually a logo or image - used inside Brand Kits and email designs."
canonical: "https://memo.ly/glossary/asset"
---

# Asset

A private, workspace-scoped file - usually a logo or image - used inside Brand Kits and email designs.

## Why it matters

Assets are validated on upload and access-controlled, so brand imagery stays private and safe to use across templates.

## Example

Your wordmark uploaded to a Brand Kit and reused in every header block.

## See also

- [brand-kit](https://memo.ly/glossary/brand-kit.md)
- [workspace](https://memo.ly/glossary/workspace.md)

## Related
- [Create and apply a Brand Kit](https://memo.ly/docs/create-and-apply-a-brand-kit.md)
- [Why is an asset unavailable?](https://memo.ly/help/why-is-an-asset-unavailable.md)

[View HTML version](https://memo.ly/glossary/asset) · [Glossary](https://memo.ly/glossary)