---
title: "Create and apply a Brand Kit"
description: "Define your brand once and apply it to keep email consistent."
canonical: "https://memo.ly/docs/create-and-apply-a-brand-kit"
updated: "2026-07-31"
---

# Create and apply a Brand Kit

Define your brand once and apply it to keep email consistent.

**Who this is for:** Brand owners and workspace admins.

A **Brand Kit** captures your identity - colors, fonts, logos, voice, footer rules, and social links - so every template starts on brand. Brand Kits are workspace-scoped and move through a `draft → ready → archived` lifecycle.

1. **Create a Brand Kit** - Go to Brand Kit in your workspace and create a new kit.
2. **Fill in identity and visual system** - Add colors, fonts, and upload logo assets. Assets are private and validated on upload.
3. **Set footer and social details** - Define footer rules and social links once so they’re consistent everywhere.
4. **Mark it ready** - A kit becomes `ready` only after it passes validation; you can then set it as the workspace default.
5. **Apply it to templates** - Assign the kit to a template so the editor resolves its tokens.

> Memo surfaces contrast warnings for CTA, body, and footer colors. These are advisory and help your email stay readable across clients.

## Expected result

A ready Brand Kit is applied to your templates.

## Common mistakes & troubleshooting

- A kit can only be set as default when it is `ready`. If readiness fails, resolve the validation messages first.
- If a brand asset will not display, see [Why is an asset unavailable?](https://memo.ly/help/why-is-an-asset-unavailable.md).

## Related
- [Use reusable blocks](https://memo.ly/docs/use-reusable-blocks.md)
- [Pillar: Email brand kit](https://memo.ly/email-brand-kit.md)
- [Glossary: Brand Kit](https://memo.ly/glossary/brand-kit.md)

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